How Media Persuades

My mom would always tell me that I couldn't do two things at once...at least do them both well. Check out this video for some proof. Watch the following video to see how media can use emotion to persuade you to think a certain way. After viewing the video, I want you to think about the serious of the add campaign that AT&T has launched. As a kid, do you think that you can be an influence to stop this dangerous trend of texting while driving? The answer should be a resounding yes, you have a voice in this matter because all of you ride in the car with someone who has answered a text while driving, picked up the phone to dial a number while pulling out on the highway. You have been a witness to it all and that gives you power to speak up. Your assignment today is to write a persuasive letter to the Channel 8 News in Dallas to support your effort to get the word out about the dangers of texting and driving. Use pages 240-242 of the Write Source books on the desk to help you construct a great letter. Use the example and instructions as a guideline to making your letter effective. Address Your letter to Ron Corning at WFAA Channel 8, 606 Young St Dallas, TX 75202 After you construct your letter, Use the drawing paper to create a campaign add to state your message. Pretend this add will be on one of the billboards that everyone can see while driving on I-20 or I-635.